9 types of social media influencers & their brand ties

These influencers showcase their everyday life on social media, from food to travel to fashion. Brands often collaborate with lifestyle influencers to promote their products, especially in the beauty and wellness industry.

Aimee Song (@aimeesong) – lifestyle, fashion, and travel influencer

Chiara Ferragni (@chiaraferragni) – fashion and lifestyle influencer

Camila Coelho (@camilacoelho) – beauty and lifestyle influencer

Beauty social media Influencers

These influencers specialize in makeup, skincare, and beauty products. They create content around beauty tutorials, product reviews, and makeup looks. Brands partner with beauty influencers to promote their products and reach a highly targeted audience.

James Charles (@jamescharles) – makeup artist and beauty influencer

Huda Kattan (@hudabeauty) – beauty blogger and entrepreneur

Jackie Aina (@jackieaina) – beauty and lifestyle influencer

Fitness social media Influencers

These influencers focus on health and fitness, sharing workout routines, diet plans, and health tips. Fitness brands collaborate with these influencers to promote their products, such as workout gear, supplements, and meal plans.

Kayla Itsines (@kayla_itsines) – fitness trainer and influencer

Emily Skye (@emilyskyefit) – fitness trainer and influencer

Cassey Ho (@blogilates) – fitness trainer and influencer

Travel Influencers

These influencers share their travel experiences and tips on social media, from local destinations to exotic locations. Travel brands partner with travel influencers to promote their products, such as hotels, airlines, and travel gear.

Murad Osmann (@muradosmann) – travel photographer and influencer

Brooke Saward (@worldwanderlust) – travel blogger and influencer

Louis Cole (@funforlouis) – travel vlogger and influencer

Fashion Influencers

These influencers specialize in fashion and style, showcasing their outfits, accessories, and fashion trends. Fashion brands collaborate with fashion influencers to promote their products, such as clothing, jewelry, and accessories.

Blair Eadie (@blaireadiebee) – fashion blogger and influencer

Danielle Bernstein (@weworewhat) – fashion and lifestyle influencer

Negin Mirsalehi (@negin_mirsalehi) – fashion and beauty influencer

Parenting Influencers

These influencers are parents who share their experiences and tips on parenting on social media. Parenting brands partner with parenting influencers to promote their products, such as baby gear, toys, and clothes.

Chriselle Lim (@chrisellelim) – fashion and lifestyle influencer, and mother

Eva Chen (@evachen212) – fashion and beauty influencer, and mother

Serena Williams (@serenawilliams) – tennis player, fashion and lifestyle influencer, and mother

Tech Influencers

These influencers specialize in technology and gadgets, sharing reviews and recommendations on the latest tech products. Tech brands collaborate with tech influencers to promote their products, such as smartphones, laptops, and smart home devices.

Marques Brownlee (@MKBHD) – tech YouTuber and influencer

Austin Evans (@austinnotduncan) – tech YouTuber and influencer

Linus Sebastian (@LinusTech) – tech YouTuber and influencer

Food Influencers

These influencers specialize in food and cooking, sharing recipes, cooking tips, and restaurant recommendations. Food brands collaborate with food influencers to promote their products, such as kitchen appliances, cookbooks, and food products.

Jamie Oliver (@jamieoliver) – celebrity chef and food influencer

Rosanna Pansino (@rosannapansino) – baking and food influencer

Yolanda Gampp (@yolanda_gampp) – baking and cake decorating influencer

Gaming social media Influencers

These influencers specialize in gaming and esports, sharing gameplay videos, reviews, and tutorials. Gaming brands collaborate with gaming influencers to promote their products, such as gaming consoles, accessories, and video games.

Felix Kjellberg (@pewdiepie) – gaming YouTuber and influencer

Tyler Blevins (@Ninja) – gaming streamer and influencer

Imane Anys (@pokimanelol) – gaming streamer and influencer

Conclusion

Social media influencers come in various forms, each with its own specialty and target audience. Brands can leverage the power of influencer marketing by partnering with influencers that align with their brand values and resonate with their target audience. Also,  influencers play a significant role in today’s digital marketing landscape. They are individuals who have built a loyal following on social media by creating engaging and relatable content. In this blog, we discussed nine different types of social media influencers based on their occupation and brand relationship. From lifestyle and beauty to tech and gaming, each category has its own specialty and target audience. By partnering with the right influencers, brands can increase brand awareness, reach new audiences, and drive sales. As the digital world continues to evolve, influencers are expected to remain a crucial component of any brand’s marketing strategy.