Objective
Crocs aimed to promote their all new Jibbitz charms through an engaging social media campaign by leveraging the influence of fashion creators. The goal was to create buzz and drive interest among consumers.
Strategy
Four creators known for their fashion sense and social media reach were selected to participate in the campaign. Two creators were tasked with creating Instagram Reels, while the other two focused on Instagram carousel posts.
Campaign Execution
2 creators posted a 30 seconds reel showcasing how to customize Crocs with Jibbitz charms, integrating the charms into their daily streetwear looks, luxury outfits, making the charms look upscale and fashionable
2 creators posted a series of quality images featuring different minimalist styles, each incorporating Jibbitz charms as a subtle yet stylish accessory. The carousel posts also highlighted the versatility of Jibbitz charms, using edgy outfits and showcasing how the charms can add personality to any look.
Results
–The reels received significant engagement, with the creator’s garnering 140k views and 12k likes.
The carousel posts were also well-received. The carousel post collected 22k likes. These posts effectively showcased the new product in a visually appealing manner, engaging users through high-quality imagery and styling ideas.
Conclusion
The campaign successfully increased awareness and interest in Crocs’ new Jibbitz charms. The use of reels and carousel posts allowed for diverse content that appealed to different segments of the fashion community. The high engagement rates, particularly with the reels, demonstrated the effectiveness of video content in reaching a wider audience and generating buzz for new product launches.