Pamper Your Skin Naturally with Dr. Sheth's
Campaign Types
21 Day Challenge: The challenge spanned over 21 days, with key milestones set on a weekly basis.An additional 7 days were allocated at the end to compile and present the entire process, making the total duration 28 days.
Product Launch Integration: The campaign strategically aligned with the launch of a new skincare product from Dr. Sheth’s, leveraging participants’ anticipation and excitement to generate buzz and drive interest.
Buy 1, Get 1 Offer: Throughout the campaign, participants promoted the Buy 1, Get 1 Offer, encouraging their audience to take advantage of the limited-time deal and join them on their skincare journey with Dr. Sheth’s products.
Content Creation
Weekly Videos: Creators were required to produce and share a video at the end of each week, documenting their experiences with the products.
Final Showcase: On the 28th day, creators presented a detailed video summarizing their entire 21-day journey, showcasing product benefits and personal transformations.
Product Launches: Focused on new product introductions, where creators received and reviewed new products, providing their first impressions and tracking their usage.
Buy 1 Get 1 Free Offers: where creators highlighted the promotional offers, encouraging their followers to take advantage of the deals.
Objectives
- Increase Brand Awareness: Utilize influencer reach to introduce Dr. Sheth’s products to a broader audience.
- Boost Product Sales: Drive sales through new product launches and enticing promotional offers.
- Engage and Educate Consumers: Provide authentic and relatable content to educate consumers about the benefits and uses of Dr. Sheth’s products.
Execution
- Selection of Creators:
- Collaborated with a diverse group of influencers, including skincare experts, beauty bloggers, and lifestyle content creators.
- Criteria for selection included engagement rates, audience demographics, and content quality.
- Content Guidelines:
- Detailed guidelines were provided to ensure consistent messaging and accurate brand representation.
- Encouraged authenticity and transparency in sharing both positive experiences and challenges faced.
- Support and Resources:
- Provided each creator with a comprehensive product kit, including new product launches and items featured in the Buy 1 Get 1 Free offers.
- Offered regular check-ins and support to assist with content creation and address any queries.
Results
- High engagement with significant views, likes, and comments. Each week’s video built anticipation for the final showcase.
- New product launches saw a substantial increase in sales, driven by the creators’ authentic reviews and positive feedback.
- Buy 1 Get 1 Free Offers: These promotions led to a notable spike in sales, as the offer created a sense of urgency and value, prompting immediate purchases.