The Tribe Concepts, founded by women with a dedication to safe and clean beauty, advocates for the use of products free from toxic ingredients and harmful chemicals. With 80% of their team and board comprised of women, they champion the significance of women in business while prioritizing sustainability and purity in their skincare offerings. Sourcing ingredients from the pollution-free environment of the Godavari Belt in India, The Tribe Concepts ensures ethical practices and plastic-free packaging, embodying their commitment to giving back to their homeland. Their campaign focuses on educating consumers about the importance of using safe and healthy skincare products, pledging to maintain full transparency about their ingredients. By collaborating with popular YouTubers, including daily vloggers, The Tribe Concepts aims to amplify their message and build a community of individuals who prioritize their health and well-being, grounded in the power of nature and Ayurveda.