Changing metrics for influencers in tier 2/3 cities

The changing metrics for influencers in Tier 2 and Tier 3 cities in India have undergone significant changes. While the number of followers an influencer has traditionally been an important metric. However, there has been a growing recognition that engagement rate is a better indicator of an influencer’s ability to drive action among their followers. As a result, many brands are now looking for influencers who have high engagement rates and who can create content that resonates with their audience and use it to measure the effectiveness of influencer marketing campaigns

According to a report by Influencer. in, engagement rate is now the most important metric for measuring the effectiveness of influencer marketing campaigns in India.

In addition to engagement rate, there are several other metrics that are becoming increasingly important. Also, for measuring the effectiveness of influencer marketing campaigns in Tier 2 and Tier 3 cities in India. One of these is local relevance. Also, brands are now looking for influencers who have a strong connection to the local community. Additionally, who can create content that resonates with their audience.

Another metric that is becoming more important in the world of influencer marketing is sales and conversions. While brand awareness is still an important goal for many influencer marketing campaigns. Today, brands are looking for influencers who can help drive sales and conversions. Read along to know details of changing metrics for influencers in Tier 2 and Tier 3 cities here.

Trends to keep in mind for changes in metrics for influencers 

1. Engagement rate: While the number of followers an influencer has is still important, engagement rate has become a more important metric. This is because engagement is a better indicator of an influencer’s ability to drive action among their followers.
2. Micro-influencers: The changing metrics for influencers in Tier 2 and Tier 3 cities, for micro-influencers, typically between 1,000 and 100,000 followers have become popular. These influencers may have a more niche audience. However, their followers tend to be more engaged. Also, they have stronger relationships with the influencer.
3. Local relevance: Influencers who are based in Tier 2 and Tier 3 cities have a strong connection to the local community. So, they are becoming more valuable to brands. Also, this is because these influencers have a better understanding of local culture. Additionally, they can create content that resonates with their audience.
4. Sales and conversions: Brand awareness is still an important goal for influencer marketing campaigns. Also, many brands are now looking for influencers who can help drive sales and conversions. So, this means that metrics like click-through rate and conversion rate are becoming more important.
5. Authenticity: Finally, authenticity continues to be a key consideration when working with influencers. Brands are looking for influencers who can create authentic content. So, that it resonates with their audience. Also, it is better than simply promoting products in a generic way.

Conclusion

The metrics used to measure the effectiveness of influencer marketing campaigns in Tier 2 and Tier 3 cities in India are evolving. While the number of followers an influencer has traditionally been a key metric. However, brands are increasingly recognizing the importance of engagement rate, local relevance, and sales and conversions in driving success. As the influencer marketing landscape continues to evolve, it’s important for brands to stay up-to-date with the latest trends. Also, best practices in order to achieve the best possible results.

By working with influencers who have high engagement rates, strong local connections, and a track record of driving sales and conversions, brands can create effective and impactful campaigns. Also, resonate with audiences in Tier 2 and Tier 3 cities in India. Therefore, the metrics that are most important for influencers in Tier 2 and Tier 3 cities will depend on the specific goals of the marketing campaign . Additionally, the preferences of the brand. However, engagement rate, local relevance, and authenticity are likely to be key considerations.