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Objectives
Skechers, a globally renowned footwear brand, aimed to increase its in-store visits and promote its product quality and style through a strategic social media campaign. The campaign focused on leveraging Instagram reels, a popular feature for short-form video content, to engage with a wider audience.
Campaign Objectives
- Increase In-Store Visits
- Enhance Brand Visibility
- Showcase Product Quality and Style
Strategy
Skechers collaborated with three Instagram influencers, each known for their unique style and significant follower base. These creators were selected for their ability to resonate with Skechers’ target demographic and their proficiency in creating engaging video content.v
Campaign Execution
- Content Creation: Each influencer created a series of Instagram Reels featuring Skechers products.
- Promotion: The Reels were posted on the influencers’ Instagram profile.
- Call to Action: Viewers were encouraged to visit their nearest Skechers store to experience the products firsthand. Influencers included store location tags and special discount codes for followers who visited the store.
Results
- In-Store Visits: Skechers reported a 15% increase in store visits.
- Brand Perception: Positive feedback on the quality and style of Skechers products increased, with many users appreciating the detailed reviews and styling tips provided by the influencers.
Conclusion
The Instagram reel campaign successfully achieved Skechers’ objectives of increasing in-store visits, enhancing brand visibility, and showcasing product quality and style. By collaborating with influencers who had a strong connection with their audience, Skechers was able to effectively reach a wider demographic and drive tangible results. This case study demonstrates the power of influencer marketing and social media in creating impactful brand campaigns.