Mitchell USA: The top beauty brand for Indian women
Objectives
Mitchell Beauty aimed to enhance its brand visibility and engagement within the Northeastern market of India by collaborating with local female influencers known for their vibrant content on Instagram.
Execution
Mitchell Beauty partnered with creators from the Northeast region to co-create Instagram Reels showcasing the brand’s products in creative and engaging ways. The collaboration included featuring the influencers using Mitchell Beauty’s skincare and makeup products in their daily routines, tutorials, and beauty tips. Additionally, the influencers shared the collaboration on their Instagram Stories, further promoting Mitchell Beauty to their audience.
Results
- Instagram Reels Combined: 2L+ views
- Positive sentiment: Influencers’ followers expressed enthusiasm and interest in Mitchell Beauty’s products, leading to increased inquiries and engagement on the brand’s social media channels.
Conclusion
Mitchell Beauty’s collaboration with influencers in the Northeast had a significant impact on its brand presence and cultural connection within the region. By partnering with local influencers, the brand demonstrated its commitment to diversity and inclusivity, fostering a sense of belonging among consumers. The genuine endorsements from these influencers enhanced Mitchell Beauty’s credibility and trustworthiness among its target audience, laying a strong foundation for future partnerships and growth in the Northeastern market.