Plum, India's pioneering 100% vegan beauty brand, redefines beauty by seamlessly blending ethics with efficacy. With a range spanning skincare, makeup, haircare, and bodycare, Plum's cruelty-free products are meticulously crafted, marrying natural ingredients with science-backed actives to deliver tangible results without harming animals. Through their innovative approach rooted in 'good science,' Plum promises skincare solutions that not only pamper but also yield real results. In a groundbreaking collaboration with us, Plum partnered with five talented content creators from the Northeast, embarking on a journey to showcase the allure of Plum Bodylovin through captivating videos. These creators brought their unique perspectives and creativity to highlight Plum's ethical values, captivating viewers with innovative content that resonated with the brand's commitment to sustainable, beautiful living. This partnership exemplifies Plum's dedication to promoting cruelty-free beauty products while celebrating authenticity, diversity, and innovation in the vegan beauty landscape.