Objectives
- Boost the visibility of Caratlane in Mizoram through an influencer-driven campaign.
- Encourage foot traffic to Caratlane stores in Mizoram by showcasing in-store experiences.
Execution
1.Influencer Selection:
– Partnered with one influencer, Rody Lalthanzuali, for promoting store visits.
– Rody Lalthanzuali was chosen based on her relevance to fashion and active lifestyle niches, ensuring alignment with Caratlane’s brand values and target market.
- Execution:
– Store Visits:
– The influencer shared her store visit experiences, highlighting product features, store ambiance, and exclusive offers.
Results
- Total Engagement:
– The campaign achieved over 23,000 likes across all Instagram reels.
– High engagement rates demonstrated the content’s relevance and appeal to the target audience.
- Views and Reach:
– The campaign garnered over 240,000 views, significantly amplifying Caratlane’s brand presence on Instagram.
Conclusion
The influencer marketing campaign for Caratlane effectively increased brand awareness and promoted store visits. By partnering with an influencer who resonates with the target audience, Caratlane successfully captured the interest and engagement of fashion enthusiasts and potential customers in Mizoram. Moving forward, continued collaboration with influencers and strategic content planning will further enhance Caratlane’s brand presence and drive customer engagement.