ASICS: Leading the Way in Sports Performance and Style
Objectives
- Boost the visibility of Asics in the local market through influencer-driven campaigns.
- Encourage foot traffic to Asics stores by showcasing in-store experiences.
- We arranged the local marathon for Asics which is sponsored by Asics.
Execution
- Influencer Selection:
- Partnered with 11 influencers: 4 for promoting store visits and 7 for highlighting marathon participation.
- Influencers were chosen based on their relevance to fitness, running, and active lifestyle niches, ensuring alignment with Asics’ brand values and target market.
- Multi-Phase Campaign:
- Phase 1: Store Visits
- Influencers shared their store visit experiences, highlighting product features, store ambiance, and exclusive offers.
- Reels featured engaging content such as trying on shoes, reviewing gear, and interacting with store staff.
- Phase 2: Marathon Participation
- Influencers documented their marathon journey, from training sessions to race day.
- Content included motivational posts, race day highlights, and personal testimonials about the performance of Asics products.
Results
- Total Engagement:
- The campaign achieved over 30,100+ likes across all Instagram reels.
- High engagement rates demonstrated the content’s relevance and appeal to the target audience.
- Views and Reach:
- The campaign garnered over 496,428+ views, significantly amplifying Asics’ brand presence on Instagram.
- Broad reach captured the interest of diverse segments within the fitness and running communities.
Conclusion
The influencer marketing campaign for Asics effectively increased brand awareness, promoted store visits, and highlighted marathon participation through engaging and authentic content on Instagram. By partnering with influencers who resonate with the target audience, Asics successfully captured the interest and engagement of fitness enthusiasts and runners. The campaign not only boosted the brand’s visibility but also reinforced its association with athletic performance and endurance. Moving forward, continued collaboration with influencers and strategic content planning will further enhance Asics’ brand presence and drive customer engagement.
NUMBER OF INFLUENCERS
0
TOTAL LIKES
0
K+
TOTAL VIEWS
0
K+