ASICS, a premier sports footwear and apparel brand, continues to lead the way in sports performance and style with its innovative design philosophies and cutting-edge technologies. Recently, ASICS launched a campaign in Guwahati, inviting local influencers to explore their latest collection and experience state-of-the-art technologies at their stores. These influencers shared their excitement and insights on social media, sparking enthusiasm among their followers and inspiring them to join the ASICS movement. The campaign culminated in a grand marathon in Guwahati, bringing together athletes, fitness enthusiasts, and the community to showcase ASICS' performance-enhancing features. The influencers, along with ASICS, participated in the marathon, embodying the spirit of competition, camaraderie, and sportsmanship. Through this initiative, ASICS effectively highlighted its diverse product range and motivated participants to push their limits and achieve their fitness goals, thereby strengthening its brand presence and connecting with a new audience in Guwahati.