Dr. Sheth's, a luxury skincare line developed by dermatologists for Indian skin, has garnered widespread recognition through its #Baesale campaign. Partnering with over 30 creators on YouTube and Instagram, this campaign showcased Dr. Sheth's dermatologist-formulated skincare products, generating significant buzz on social media platforms. Through influencer marketing, Dr. Sheth's successfully positioned itself as a trusted brand in the luxury skincare market, leading to a notable increase in sales. By collaborating with beauty influencers, daily bloggers, and other creators, Dr. Sheth's effectively communicated the benefits of their products, addressing various skincare needs. This campaign not only facilitated brand awareness but also fostered a deeper connection between Dr. Sheth's and its customers, creating a larger network of engaged individuals passionate about skincare.