Max, the epitome of International Fashion meeting unbeatable value, orchestrated a dynamic campaign by inviting select influential personalities from Northeast India for an exclusive store experience. Partnering with three of the region's top Instagram influencers, Max provided them with firsthand access to its latest collections and exclusive offers. These influencers, immersed in the diverse range of clothing, authentically shared their experiences, and showcased Max's fashion-forward ethos to their dedicated followers. Through this strategic collaboration, Max not only amplified its brand visibility but also reinforced its commitment to fashion excellence, solidifying its position as the most profitable value fashion format in the region.