Overview
Aurelia, a fashion brand renowned for its elegant and stylish ethnic wear, launched a targeted marketing campaign to boost brand awareness and store availability in the Northeast region of India, specifically in Guwahati, for the shaadi season. This case study explores the strategy, execution, and results of the campaign involving four influential male creators on Instagram.
Objectives
– Increase brand awareness in the Northeast region of India.
– Promote the new Aurelia store in Guwahati.
– Drive engagement and reach through Instagram Reels.
Strategy
Influencer Collaboration: Partnered with 15 female Instagram creators with substantial followings and high engagement rates. These creators were chosen based on their relevance to the target audience and their ability to produce engaging content.
Content Creation: Each influencer created an Instagram Reel featuring Aurelia products. The Reels showcased the versatility and style of the clothing in wedding and festive scenarios, aligning with the brand’s image.
Store Promotion: Highlighted the availability of Aurelia products in the new Guwahati store, encouraging followers to visit.
Execution
Reach: The combined reach of the 15 Reels was impressive, garnering over views collectively.
Engagement: The Reels received high engagement, with a total of 50,000 likes and more than 1 Million views.
Brand Awareness: There was a significant increase in brand awareness in the Northeast region. The campaign successfully highlighted Aurelia’s presence and the new store in Guwahati.
Results
Reach: The combined reach of the 15 Reels was impressive, garnering over views collectively.
Engagement: The Reels received high engagement, with a total of 50,000 likes and more than 1 Million views.
Brand Awareness: There was a significant increase in brand awareness in the Northeast region. The campaign successfully highlighted Aurelia’s presence and the new store in Guwahati.
Conclusion
The Instagram Reel campaign effectively boosted Aurelia’s brand awareness in the Northeast region for the shaadi season. By leveraging the influence of well-chosen creators, the campaign achieved high reach and engagement, driving both online interest and physical store visits. This case study demonstrates the power of targeted influencer marketing and social media content in enhancing brand presence and consumer engagement.