Objectives
Bombay Shaving Company, a leading men’s grooming brand, aimed to extend its market presence into Northeast India. Collaborating with six male creators from the region, the objective was to enhance brand visibility, engage with a regional male audience, and promote grooming products effectively.
Execution
In partnership with Northeast Male Creators, Bombay Shaving Company launched a tailored campaign focusing on YouTube content creation. Each creator received Bombay Shaving Company’s grooming products to seamlessly integrate into their videos. Content ranged from grooming tutorials tailored to Northeastern preferences to authentic product reviews reflecting the creators’ regional insights.
Results
- Impactful Reach: The collaboration achieved over 1 million views on YouTube, reflecting a significant outreach and deep engagement with the audience.
- Brand Amplification: Bombay Shaving Company’s presence expanded significantly among Northeastern male consumers, amplifying brand awareness and recognition in the region.
- Community Connection: The collaboration fostered a strong connection with the Northeastern community, establishing trust and loyalty beyond mere sales metrics.
Conclusion
The collaboration with Northeast Male Creators showcased Bombay Shaving Company’s effective localized marketing, penetrating the Northeastern market and establishing credibility. By leveraging regional influencers, the brand strengthened cultural connections and community engagement. This approach not only enhanced brand visibility and resonance but also laid a solid foundation for sustained growth in the male grooming market of Northeast India.