Objectives
Daniel Wellington aimed to enhance brand recognition and engagement within the Northeastern market by partnering with five influencers from the region. The goal was to leverage the influencers’ local credibility and audience connection to create authentic content that resonated with Northeastern demographics, ultimately driving brand affinity and loyalty in the area.
Execution
Selected influencers received Daniel Wellington watches and were briefed on campaign goals. They created authentic content integrating the watches into their daily lives, resonating with their audience while maintaining Daniel Wellington’s brand aesthetic.
Results
- Noticeable uptick in engagement metrics such as likes, comments, and shares.
- Generated significant user-generated content, strategically employed across Daniel Wellington’s social media platforms.
- Established robust regional brand affinity, fostering enduring loyalty among Northeastern audiences.
Conclusion
The collaboration with Northeastern influencers successfully elevated Daniel Wellington’s presence and engagement within the region, establishing stronger brand connections and paving the way for continued growth and advocacy.