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Objective
In 2022, Pharmeasy embarked on a meaningful collaboration with Creatorhub, striving not just to raise social awareness but to actively educate and engage our audience. This partnership focused on a campaign that aimed to inform, enlighten, and empower individuals through the expertise and influence of Seven of our most prominent creators. Specifically targeting the North East, this initiative sought to bridge the gap in healthcare knowledge and accessibility. The response was truly remarkable, demonstrating the effectiveness of this approach in spreading vital informationand fostering a more informed community. Through these concerted efforts, we continue to strive for a society that is well-informed and equipped with essential knowledge for better health and well-being.
Execution
- Worked with seven prominent native creators from different communities in the North East.
- Creators shared content in their local languages through videos, articles, and interactive sessions.
- Focused on prevalent healthcare issues and best practices to ensure the message was clear and relatable.
Result
- Engaged seven native creators who produced seven integrated videos for the campaign.
- The videos collectively garnered over 50k+ likes and more than 2L+ views.
- The campaign significantly increased awareness and understanding of healthcare topics among the target audience.
- The high engagement levels reflected a strong community response, with many sharing, commenting, and interacting with the content..
Conclusion
Through its partnership with Creatorhub, the campaign successfully raised awareness and empowered the community, emphasizing the importance of culturally relevant content. Pharmeasy remains dedicated to fostering a well-informed society and will continue to employ innovative approaches to ensure widespread access to essential healthcare information.