In an exhilarating collaboration with the iconic Coke Studio, three talented content creators from the Northeast embark on a vibrant journey infused with cultural vibrancy and modern flair. Centered around the captivating song "Shondhatara," this partnership emphasizes the spirit of collaboration and creativity, showcasing the unique styles of each creator as they bring the essence of the music to life. Through captivating videos that interweave the refreshing presence of Coke, this campaign celebrates the blend of music, culture, and the invigorating taste of Coke, resonating with audiences across diverse backgrounds. With each creator adding their own special touch to the project, this collaboration not only draws attention to the song's alluring beat but also highlights the rich cultural diversity and varied skill sets of the Northeast, creating a harmonious fusion of art, culture, and taste.