BEAUTY WITHOUT IMPURITY WITH IBA COSMETICS
Brand Overview
Iba Cosmetics, India’s pioneering Halal-certified, PETA-certified, vegan, and cruelty-free cosmetics and personal care brand, sets a new standard for beauty without impurities. By aligning with ethical and sustainable practices, Iba has carved a niche in the competitive cosmetics market, appealing to conscious consumers who prioritize both beauty and ethics.
Objective
Increase Brand Awareness: Enhance visibility and recognition of Iba Cosmetics in North East India.
Fulfill Target Audience Needs: Reach and engage with the target demographic through culturally relevant and authentic content.
Leverage Native Content Creators: Utilize local influencers to create relatable and trustworthy marketing campaigns.
Strategy and Execution
To achieve these objectives, Iba Cosmetics launched the campaign, partnering with over 40 content creators from North East India. This strategic collaboration focused on leveraging the unique appeal and local influence of these creators to authentically promote Iba’s product range. The campaign was executed as follows:
- Creator Selection: Identified and partnered with more than 40 content creators who resonate with the brand’s values and have a strong presence in North East India.
- Content Creation: Developed engaging content tailored to the preferences of the target audience. This included:
Instagram: 21 Reels showcasing the use of Iba products in everyday beauty routines.
YouTube: 25 integrated videos featuring tutorials, reviews, and personal testimonials about Iba products.
- Platform Utilization: Focused on Instagram and YouTube, the two most popular platforms among the target demographic, to maximize reach and engagement.
Results
The Iba X Creatorhub campaign delivered impressive results, significantly boosting brand awareness and engagement in North East India.
Engagement: Achieved over 1.5 million views across all content, indicating high levels of interest and interaction from the audience.
Medium Impact: The use of Instagram Reels and YouTube videos proved highly effective, leveraging visual and interactive content to capture audience attention.
Content Output: Produced 21 Reels on Instagram and 25 YouTube integrated videos, ensuring a steady stream of engaging and informative content throughout the campaign.
Conclusion
The Iba X Creatorhub campaign successfully met its objectives, enhancing brand visibility and establishing a strong presence in North East India through authentic and relatable content. By collaborating with local influencers, Iba Cosmetics not only increased engagement but also built trust and loyalty among its target audience, setting a benchmark for ethical beauty marketing.
Key Takeaways
Influencer Collaboration: Partnering with local content creators can significantly boost brand reach and relevance.
Platform Strategy: Utilizing popular social media platforms effectively can drive high engagement and visibility.
Authenticity in Marketing: Relatable and genuine content resonates more with the audience, leading to better brand perception and loyalty.