Rare Rabbit: Elevating Men's Fashion
Overview
Rare Rabbit, a fashion brand known for its unique and stylish clothing, launched a targeted marketing campaign to boost brand awareness and store availability in the Northeast region of India, specifically in Guwahati. This case study explores the strategy, execution, and results of the campaign involving four influential male creators on Instagram.
Objectives
- Increase brand awareness in the Northeast region of India.
- Promote the new Rare Rabbit store in Guwahati.
- Drive engagement and reach through Instagram Reels.
Execution
- Influencer Collaboration: Partnered with four male Instagram creators with substantial followings and high engagement rates. These creators were chosen based on their relevance to the target audience and their ability to produce engaging content.
- Content Creation: Each influencer created an Instagram Reel featuring Rare Rabbit products. The Reels showcased the versatility and style of the clothing in everyday scenarios, aligning with the brand’s image.
- Store Promotion: Highlighted the availability of Rare Rabbit products in the new Guwahati store, encouraging followers to visit.
Results
- Reach: The combined reach of the four Reels was impressive, garnering over 6 million views collectively.
- Engagement: The Reels received high engagement, with a total of 1L likes, 10K comments, and 20K shares.
- Brand Awareness: There was a significant increase in brand awareness in the Northeast region. The campaign successfully highlighted Rare Rabbit’s presence and the new store in Guwahati.
Conclusion
The Instagram Reel campaign effectively boosted Rare Rabbit’s brand awareness in the Northeast region. By leveraging the influence of well-chosen male creators, the campaign achieved high reach and engagement, driving both online interest and physical store visits. This case study demonstrates the power of targeted influencer marketing and social media content in enhancing brand presence and consumer engagement.