REINVENT BEAUTY WITH RENEE COSMETICS
Objectives
Renne aimed to amplify its brand visibility and engagement by collaborating with creators on YouTube. Particularly, they targeted creators from Northeast India to tap into regional markets and connect authentically with diverse audiences.
Execution
Renne strategically partnered with YouTube creators, each representing different regions and dialects of Northeast India. The creators were entrusted to create integrated videos featuring Renne products, providing authentic reviews and tutorials in their native languages.
Results
- Increased Visibility: Renne experienced heightened brand recognition as a result of the collaboration, reaching a broader audience and raising awareness about the brand.
- Community Engagement: By collaborating with YouTubers from Northeast India and communicating in their native languages, Renne established connections with diverse communities, fostering inclusivity and strengthening its presence in different regions.
Conclusion
Renee Beauty Brand worked with creators from Northeast India, using local languages to reach more people. This made their products feel real and inclusive. Genuine reviews and tutorials from these creators also made people trust Renee more. By doing this, Renne showed they care about different cultures and communities, and they reached more customers, making their bond stronger.