GOODNESS INSIDE WITH MAMAEARTH
Objectives:
- To increase brand awareness and reach among the target audience.
- To leverage native content creators for authentic and relatable marketing.
- To expand offline store presence and product availability.
- To achieve significant market penetration and consumer trust.
Execution:
- Creator Collaboration: Partnered with over 100 North-East creators monthly, creating content in native languages and dialects.
- Localized Campaigns: Launched campaigns tailored to North-East beauty needs, featuring products like face wash, lipstick, and shampoo.
- Platform Utilization: Focused on YouTube to maximize outreach.
Impact
- Mamaearth became known as a brand that includes everyone and celebrates different cultures.
- Mamaearth’s success in the North-East helped people trust the brand more, and now its products are easier to find in stores there, which will help the brand keep growing.
Results:
- Engagement: Campaign videos and posts collectively garnered over 3 million views per month from the North-East region.
- Customer Base: Significant increase in first-time buyers from the North-East region, with many becoming repeat customers.
- Product Popularity: Specific products, particularly those tailored to the local climate and skincare needs, saw a sharp rise in sales and became top sellers in the region.
NUMBER OF INFLUENCERS
0
+
TOTAL VIEWS
0
M+
NUMBER OF VIDEOS
0
+
NO OF POST
0
+
TOTAL LIKES
0
M+