Mamaearth, a brand founded by parents for parents, is dedicated to developing products that address every little problem faced by families. With a focus on skin and hair care solutions for mothers and their babies, Mamaearth leverages world-class research to create products that prioritize goodness inside and out. As one of the leading direct-to-consumer brands in its category, Mamaearth boasts multiple best-selling products on prominent e-commerce platforms like Amazon, Nykaa, and Firstcry. Their recent 'Plant Goodness' initiative, which connects every order to a tree planted, has resonated well with millennials, emphasizing the brand's commitment to sustainability and social responsibility. The 'Touch of Goodness' campaign builds upon this ethos, aiming to further connect with their target audience and gain their trust. Collaborating with diverse YouTube influencers including moms, beauty enthusiasts, artists, daily vloggers, and lifestyle creators, Mamaearth effectively communicates the benefits and effectiveness of their products through authentic testimonials and reviews on various channels, ensuring engagement with their core consumers and reinforcing their brand message of goodness inside and out.