PLANT BASED NUTRITION WITH PLIX
Objectives
Plix aimed to introduce its 24K Guava Gold Dewy Serum in the Northeast via YouTube influencers and incentivize purchases by offering special discounts through influencer-specific coupon codes. This strategy served the dual purpose of driving product sales and evaluating the effectiveness of influencer marketing in driving conversions.
Execution
- Collaborated with 21 female creators hailing from the Northeast region to generate YouTube content, furnishing them with influencer-specific coupon codes.
- Directed influencers to incorporate the provided coupon codes within the description boxes of their YouTube videos, alongside comprehensive details regarding the product and its advantages.
- Implemented a discount mechanism for customers utilizing influencer coupon codes during their purchase of the 24K Guava Gold Dewy Serum on the Plix website.
Results
- Viewer response was strong, with influencer coupon codes driving notable redemptions, complemented by the campaign’s impressive 6L+ views, significantly enhancing brand visibility.
- Conversion rates saw a notable uptick as discount incentives motivated purchases, resulting in a substantial increase in sales volume.
- The collaboration between influencers and Plix proved fruitful, fostering both engagement and sales, while also nurturing enduring connections with the audience for ongoing growth.
Conclusion
Plix teamed up with female creators from the Northeast to boost its brand in the area. This collaboration helped build trust and recognition among local customers. The creators made relatable content about Plix’s 24K Guava Gold Dewy Serum, making people more aware of the product. This connection with the audience led to more potential customers and loyal fans. By working with regional creators, Plix not only got more visibility but also set the stage for future growth in the Northeast market.