Plum Goodness, a brand dedicated to clean, real, and good skincare, introduces a fresh series of vegan beauty products aimed at keeping both the skin and the planet happy. With a philosophy that people are most beautiful with the skin they are born with, Plum aligns its purpose with adding goodness to the world through its products, actions, and values. Formulated with natural nutrients and 100% vegan paraben-free ingredients, Plum's skincare and haircare offerings aim to preserve, restore, nourish, and delight, combining nature's best reserves with the science of clean skincare. The campaign concept revolves around making beauty more clean, real, and good for the world, engaging with potential youths to connect, educate, grow, and evolve while raising awareness about using products free from toxic ingredients and harmful chemicals. Targeting working women, teenagers, and homemakers, Plum collaborates with influencers from various domains such as moms, lifestyle, vlogs, fashion, makeup, and beauty. These influencers, through their honest and transparent relationships with customers, ensure that Plum stays true to its promise of providing clean skincare solutions that prioritize the well-being of both consumers and the planet.